Sometimes, even the most creative social media managers can run out of ideas what to post. This edition will teach you how to repurpose customer reviews into social media posts, strengthening your social proof for a better digital footprint.
âś… Google Forms/Typeform: Collect customer feedback.
âś… Google Sheets/Airtable: Store and organize raw reviews.
âś… ChatGPT: Refine raw text into branded captions.
âś… Canva: Auto-generate branded graphics from templates.
âś… Buffer/Hootsuite: Schedule and publish posts.
âś… Zapier/Make: Automate the entire process.
Create a Google Form or Typeform asking customers for open-text feedback.
Link the form to Google Sheets so every new review is stored in a single sheet.
In Zapier/Make, add an “action” step that sends the review text to ChatGPT.
Use a prompt like:
Rewrite this review into a 2-sentence testimonial. Keep tone positive and professional. Add one short context line for social media.
Output is stored back in the sheet under “Polished Testimonial.”
Build a Canva template with your logo, brand colors, and placeholder text.
In Zapier, map the polished testimonial text into the Canva template automatically.
Send the Canva graphic + caption text to Buffer or Hootsuite.
Posts are automatically queued for LinkedIn, Facebook, or Instagram.
Add a Google Sheet column for “Approved = Yes/No.”
Only approved testimonials are published to socials.
Use Buffer/Hootsuite analytics to measure likes, comments, and clicks.
Feed insights back into your prompts (e.g., “Make captions more engaging with a question at the end.”).
âś… Converts real customer voices into authentic marketing content.
✅ Keeps social feeds active with zero writer’s block.
âś… Builds trust with consistent testimonials.
âś… Runs on autopilot after setup.
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